Orthopedic Goods
As providers work to expand their revenues, one long-standing category provides a good mix of retail and funded revenue that is also supported by solid demographics: orthopedics.
For starters, orthopedic goods are products that often meet the criteria for reimbursement, and are more often covered than not when prescribed as medically necessary. Also, when orthopedics are prescribed, there are many items providers can sell on a retail that dovetail with those products to increase theirs profits. For instance, when a patient needs a knee brace, the provider can up-sell heating pads, analgesics and knee wedges. Or, when a lumbar or cervical support is prescribed, the provider can sell positioning pillows and cushions, heating pads, pain relief devices, analgesics and reaching aids.
But orthopedic goods can also be sold on a retail basis, as well, and when you consider the demographics that need these offerings, the argument to offer orthopedic products becomes even stronger. Baby Boomers represent a key patient population, and selling orthopedic products to this huge customer base can offer a high rate of success given that many of the can self-fund. Also as that population ages and people that are older remain physically active longer, an increasing number of those people require some type of supports and braces to help maintain those active lifestyles, as well as to prevent and treat minor injuries.
Suffice it to say that orthopedic products clearly represent a key revenue opportunity for providers, and one that lets them leverage existing patient relationships and their in-depth product knowledge. Let’s take a look at some key orthopedic offerings:
Kneewell
Kneewell
Device offers simple, safe, convenient and effective knee rehab
Knee arthroscopic surgery often leaves patients
with knee contractures that are very stubborn to
resolve, but stretching the soft tissues has proven
effective in retaining therapeutic gains. Using the
Kneewell lets the patient self-administer extension
therapy at home or work. An FDA Class 1 device,
Kneewell may be billed to Medicare under code
E1811 as a static progressive stretch knee device
used for extension.
Doctor In The House
Orthotic Bracing
DOCTOR IN THE HOUSE INTRODUCES a COMPLETE LINE of ORTHOTIC BRACING DESIGNED by an orthopedic surgeon, that requires fitting and adjustment and is perfect FOR the traditional brick and mortar HOME MEDICAL EQUIPMENT COMPANIES.Worried about Competitive Bidding? Devastated by what the Mail-Order DME’s have done to the Off-The-Shelf (OTS) L-codes in orthotics? FEAR NO MORE! Work with your local doctors, hospitals, and clinics and when the patient is fitted by a medical professional – they bill for the fitting; the HME bills for the device. Our brace lineup includes both LSO & TLSO Backs, Shoulder, Wrists, Knees and Ankles. All our devices are built for step down fitting, providing each patient with the maximum comfort and pain relief.
BackEmbrace LLC
BackEmbrace
Posture support helps prevent hunching and relieves strain
The BackEmbrace a posture support helps wearers stand in
alignment with their shoulders back to relieve tension and
strain in my upper back, neck, and shoulders. When worn,
the BackEmbrace gently pulls shoulders back to encourage
proper posture. The split-strap system offers varying levels
of support and is adjustable for a custom fit.
Limbkeepers
Limbkeepers
Non-compression knit sleeves and gloves offer discrete skin protection
- Line of sleeves and gloves lets patients
protect thin, fragile skin from abrasions,
skin tears and bruising.
- Colorful sleeves are lightweight and made
with “four-way rebound stretch” so they
fit snugly while cushioning the limbs.
- Latex-free, sport technology yarns provide
moisture management and permanent
antimicrobial features to help maintain
skin integrity.
Maxar Sports Medicine
Maxar brand re-designed for form and function
ITA-MED has redesigned its Maxar brand of sports medicine, orthopedic supports and graduated compression products in terms of both form and function. The company has added three new products for men and women: Posture Correctors, Airprene knee brace and Airprene sport belt. ITA-MED also re-designed the entire line with an enhanced color scheme of black with red trim. The line is suitable for a variety of users, such as people recovering from surgery or rehabilitating from various orthopedic conditions, workers with physically demanding jobs and athletes.
Swede-O Inc.
Ankle Foot Stabilize
AFS Helps Relieve Foot and Ankle Ailments
Swede-O’s Ankle Foot Stabilizer
(AFS) is for diabetes, arthritis,
Raynaud’s Disease, ankle support
and other indications where
warmth and ankle stability are
desired. The AFS includes medial
and lateral stabilizers and an
adjustable closure strap for
greater support of weak ankles.
The AFS is available in small to XL
men’s shoe sizes (5.5 to 14) and
women’s shoe sizes 6.5 to 15.
Apex Foot Health Industries LLC
Dynaflange
Prefabricated Insoles Offer Personalized Foot Relief
- A new approach to prefabricated foot orthotics, prefabricated
DynaFlange delivers the same enhanced shock absorption
and dynamic energy return as the custom DynaFlange, but at a
consumer-friendly price.
- The device’s patented flange flexes during heel strike, storing
energy that is released during the subsequent phases of gait,
which positions the foot for optimal propulsion.
- Supports also improve center of pressure and stability through
all phases of the gait cycle, guiding the foot back to neutral
resulting in improved posture.
PediFix Footcare Company
PediFix Relief Sleeve
Compression Sleeve Relives Pain from Plantar Fasciitis
- Compression sleeve helps to relieve heel and arch pain related to
plantar fasciitis, the irritation of the ligament that connects the heel to
the toes.
- Sleeve compresses the arch in two directions: around the
mid-foot and lengthwise.
Vionic Group
Vionic with Orthaheel footwear and orthotics
Podiatrist-Designed Footbed In Every Pair
- Orthaheel technology provides proper alignment, which can help reduce common
aches and pains from the ground up.
- Podiatrist-designed support built seamlessly into contemporary and modern classics.
- Recognized by the American Podiatric
Medical Association (APMA). The APMA
seal of acceptance has been granted to
most Vionic products.