Incontinence and Urological Supplies

Providing Incontinence and Urological Supplies is one of those services an HME business can offer to make a real difference in patients’ lives. Between those two related categories, these solutions help patients manage a wide variety of conditions by which they often feel embarrassed or stigmatized. This is where the care side of the business pays massive dividends for both patient and provider.

Just looking at urinary incontinence alone, the numbers are considerable: there are roughly 33 million men and women in the United States suffering from overactive bladders, according to the Urology Care Foundation. This means HME providers have an excellent opportunity to help patients with this problem while growing their revenue base.

The big challenge lies in service and getting the word out. A big problem with incontinence is many sufferers know little about their ailment and go through many products trying to find a way to solve their problem. The National Association for Continence said that the average wait time between symptoms and getting a diagnosis for incontinence is over six years.

A key way to help with that is to offer a website where patients can purchase online with home delivery. In the store, providers should maintain a private area that takes the consultation off the floor, and staff should be trained in providing service that focuses on discretion and compassion.

And, of course, also pivotal in running a successful incontinence and urological supply business is understanding the myriad products available and how they relate to your customers. Here is a sampling of items currently on the market: