Product Solutions

Orthopedics

Tapping into orthopedic opportunities requires having a solid product mix.

  • Jan 01, 2016

As providers work to expand their revenues, one long-standing category provides a good mix of retail and funded revenue that is also supported by solid demographics: orthopedics.

For starters, orthopedic goods are products that often meet the criteria for reimbursement, and are more often covered than not when prescribed as medically necessary. Also, when orthopedics are prescribed, there are many items providers can sell on a retail that dovetail with those products to increase theirs profits. For instance, when a patient needs a knee brace, the provider can up-sell heating pads, analgesics and knee wedges. Or, when a lumbar or cervical support is prescribed, the provider can sell positioning pillows and cushions, heating pads, pain relief devices, analgesics and reaching aids.

But orthopedic goods can also be sold on a retail basis, as well, and when you consider the demographics that need these offerings, the argument to offer orthopedic products becomes even stronger. Baby Boomers represent a key patient population, and selling orthopedic products to this huge customer base can offer a high rate of success given that many of the can self-fund. Also as that population ages and people that are older remain physically active longer, an increasing number of those people require some type of supports and braces to help maintain those active lifestyles, as well as to prevent and treat minor injuries.

Suffice it to say that orthopedic products clearly represent a key revenue opportunity for providers, and one that lets them leverage existing patient relationships and their in-depth product knowledge. Let’s take a look at some key orthopedic offerings:

LidoFlex Pain Relieving PatchesLidoFlex

Pain Relieving Patches Come in Various Sizes, Shapes

  • LidoFlex Pain Relieving Patches deliver clinical strength lidocaine in the highest percentage available without a prescription (4 percent).
  • The topical patch targets specific pain with deliberate, localized relief. LidoFlex patches provide up to 12 hours of pain relief.
  • LidoFlex waterproof patches come in six, form-fitting shapes, back, knee, shoulder, neck, elbow, heel, and universal flex strip, and can be cut to size.

Fabrication Enterprises Inc.
www.fabent.com
(800) 431-2830

Intellinetix Vibrating Knee and Elbow WrapIntellinetix

Wrap Targets Joint Pain with Vibration Therapy

  • The Intellinetix Vibrating Knee and Elbow Wrap provides targeted vibration therapy to stimulate muscles and ligaments in order to increase blood circulation.
  • Clinical studies on whole body vibration therapy have shown that it can help reduce pain and inflammation as well as improve joint flexibility and strength.
  • Rechargeable and easy to use, the maximal duration of pain relief was found when vibratory stimulation lasted 25 to 45 minutes.

Brownmed Inc.
www.brownmed.com
(800) 843-4395

Display KitViverity Pain Relief Pad POP Display Kit

Display Helps Providers Sell TENS Therapy

  • Viverity Pain Relief Pad POP Display Kit is easy to assemble, engaging and informative.
  • The POP Display will catch customers’ attention and initiate discussion while educating them on a safer alternative to pain relief.
  • With a small compact footprint (approximately one square foot), the POP display can help increase your cash sales revenue in a tiny space

Roscoe Medical
www.roscoemedical.com
(800) 376-7263

Never OutApex ‘Never Out’ Program

Program Keeps Footwear Inventory One Step Ahead

  • The ‘Never Out’ inventory program from Apex aims to eliminate back orders, and guarantees patients’ 18 favorite styles will always be in stock.
  • The program includes a free wall display featuring a primary pack of 18 top selling Apex footwear styles.
  • Guarantees 72-hour shipping, with a 25 percent discount on items that don’t ship, and free freight.

Apex Foot Health Industries LLC
www.apexfoot.com
(800) 252-2739

TENS + EMS Combo SystemTENS + EMS Combo System

Product pairing geared for strength and recovery

  • FDA-cleared, over-the-counter offering combines transcutaneous electrical nerve stimulation (TENS) for pain relief and electrical muscle stimulation (EMS) for muscle strength and weakness.
  • Equipped with 14 preset programs that let users customize their therapy for pain relief or muscle conditioning, and with a therapy mode specifically for arthritis.
  • System includes three AAA batteries, lead wires, tote bag, belt clip holder and four 2 in. by 2 in. electrode pads for TENS and two 3.5 in. by 5 in. electrodes for EMS.

ExcelHealth Inc.
www.iReliev.com
(406) 672-6066

Genumedi proGenumedi pro

Orthosis for physiological guidance of the knee joint

  • Modern easyglide hinges stabilize and support the natural roll and glide motion of the knee joint.
  • Circular straps at the thigh and lower leg for a secure fit and improvement of wearing comfort.
  • Integrated recessed grip at the upper edge of the orthosis to aid donning, and silicone coating at the back of the thigh area helps prevent migration.

medi
www.mediusa.com
(800) 633-6334

This article originally appeared in the January 2016 issue of HME Business.

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