The MED Group, Cirrus Data Form Partnership
The MED Group and Cirrus Data have partnered, bringing bring HME providers and online lead generation together with the launch of an exclusive service for MED Group members.
"We can't think of a more natural partnership than this one with Cirrus Data," said Bill Elliot, president and CEO of The MED Group, in a news release. "Cirrus Data will help our members grow their market share by helping them tap into the emerging Internet marketplace where more and more of our members' customers are spending time researching home medical equipment."
"A few of our members are currently using Cirrus Data's service and are very satisfied with the results. We have been reviewing this partnership opportunity for several months and determined that Cirrus Data is the kind of supplier we need to service our members."
Since 2002, Cirrus Data has helped HME providers dramatically improve their customer acquisition costs by leveraging the Internet to procure prospective customers for diabetic supplies, mobility products and respiratory and sleep products.
"We recognize the importance of having a partner like The MED Group, along with MED Group members that can meet the needs of online consumers," said Stead Burwell, CEO of Cirrus Data. "MED Group members are known in the industry for providing top notch equipment and superior customer service."
I am excited about the opportunity to align ourselves with The MED Group and its members," said Geoff Swindle, founder and president of Cirrus Data. "Working with The MED Group will make our offer available more broadly and allow us to focus on what we do best — delivering online customer leads each day to the best HME providers."
This article originally appeared in the September 2006 issue of HME Business.