Medtrade Introduces Associate Show Director

• By Laurie Watanabe
• May 17, 2023

Medtrade has a new Associate Show Director.

In a May 17 news announcement, Medtrade’s parent company, Emerald, said Kerry Tyler had been named Associate Show Director of the country’s largest HME-focused tradeshow.

Tyler began her tradeshow career a decade ago, when she became an account executive for GlobalShop, now known as the Retail Innovation Conference & Expo.

In speaking to Medtrade Monday in an interview, Tyler said, “I was ready for the next challenge in my career and decided to pursue a position where I could continue to grow within Emerald. Medtrade intrigued me for its unmatched niche in the HME market and the amazing team I would be working with.”

Tyler referred to HME as a “special industry that brings together purpose and passion for providing reliable equipment and committed in-home care. I wanted to be a part of this mission to support those efforts and drive positive change throughout the industry. Medtrade is the perfect opportunity.”

Tyler joins the Medtrade team following its March 2023 event in Dallas. After years of hosting two shows per year, Medtrade consolidated the events into a single show in Dallas.

“What an amazing sight to see a bustling show floor with happy, energetic exhibitors and attendees,” Tyler said of the March event. “It was evident that Medtrade brings together more HME providers under one roof than any other industry event in the U.S. Dallas was well received by exhibitors and attendees, and I can’t wait to be back for the 2024 show.”